James Kroeker

I have over 10 years of experience growing revenue in new markets and am now pursuing a commercial strategy role. I am a creative problem solver who can influence external and internal stakeholders to drive change. I have developed detailed and actionable B2B sales plans based on forward-looking quantitative analysis. My approach to creating and executing commercial strategy is rooted in understanding the customer, which is the key pillar of my methodology. Thank you for visiting my site and I look forward to meeting you.

  • Commercial Strategy

    Built original sales strategy for three separate SaaS products in EMEA through in-depth market research to identify opportunities, guide strategic decisions, and evaluate financial success.

  • Data Driven

    Makes decisions and acts based on data analysis and empirical evidence rather than intuition or personal experience.

  • Negotatiation

    Excels in building rapport, active listening, and understanding the interests and goals of all parties involved. Adept at finding common ground, and communicating persuasively and clearly while remaining open to compromise.

  • Entrepreneurial

    Experienced as a founder, assumes responsibility for all aspects of a project, makes decisions under pressure, and is a problem solver. Resourceful, and willing to take calculated risks to achieve new opportunities and drive success.

  • Sales Enablement

    Worked cross-functionally across a team of 20 and management to the tools, resources, training, and support they need to effectively engage with prospects.

  • Consultative Sales

    Versed in multiple sales frameworks predicated on uncovering prospects’ core pain points and adding perspective to prospects throughout a sales engagement.

  • Presentation

    Led pitches and product demonstrations to the C-Suite. Presents ideas and information clearly and adapts communication style to ensure understanding and trust.

  • Project Planning

    Created marketing plans and digital transformation implementation plans. Organization, risk management, and strong stakeholder communication were crucial for both pursuits.

Over the past 15 years, my career has taken me from Denver, CO, to London, and now to California. I have worked for start-ups, scale-ups, and VC/corporate-backed SaaS companies, focusing on leading products into new international markets and capturing market share in new regions. I am graduating from London Business School in July with an Executive MBA and have recently relocated my family to the Central Coast of California.

What’s Next

Recent Career

FactSet - London

VP of Sales, Portfolio Monitoring

Untap - London

VP of Business Development

Altvia - London & Denver Co

Head of Business Development & Operations EMEA Account Executive

Education

London Business School - 2024 Executive MBA

UCLA Anderson School of Management - Summer Exchange 2024

Colorado College

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